In a creative endeavor, I embarked on a branding project for "Happy Plate," an imaginary baby food company with a compassionate twist. This innovative brand not only focuses on providing nourishing options for little ones but also directs its profits towards supporting struggling parents. I took the lead in crafting the company's distinctive logo, which captures the essence of happiness and care. Additionally, I meticulously designed the product packaging for squeeze pouches and baby food jars, ensuring that the brand's identity was seamlessly integrated into every aspect. I also played a crucial role in the development of engaging advertisements and stationary, further strengthening "Happy Plate's" visual presence and philanthropic message. This project allowed me to demonstrate my creative prowess and my ability to translate a brand's mission into a cohesive and compelling visual identity.
Logo
A logo is like a brand's face, showing what it stands for in one image. When I made the Happy Plate logo, I wanted it to feel natural and trustworthy for parents. I even handcrafted the letters to make it more personal. It's not just a symbol; it's a friendly and reliable connection with families.
Business Card
A business card is a handy branding tool that represents a company. The Happy Plate card mixes rounded, organic shapes with a modern, simple look to capture the brand's vibe in a nutshell. It's more than just a card; it's a quick and stylish introduction to what makes Happy Plate unique.
Stationary
Stationery is important for branding because it keeps a consistent look across all business materials. Happy Plate's stationery, like the business card, has a friendly design. It's made to be welcoming and personal, giving customers a positive and warm experience with every interaction.
Products
The design of a product is a cornerstone in establishing a company's brand identity. It goes beyond aesthetics, serving as a tangible expression of the brand's values and overall personality. For the brand's product I created two options for the consumer: baby food jars and squeeze pouches.
Baby Food Jars
Squeeze Pouches
Advertisements
Advertising is crucial in both establishing and fortifying a brand's visibility within the market. In the marketing efforts for Happy Plate, I designed magazine ads and a bus stop advertisement to enhance the brand's reach and impact.
This project was created for ART 4551: Graphic Design II under the direction of Scott Hodgin.
